SCHOOL OF TECH
Graduate Diploma in Integrated Marketing Communications (Level 7)
Duration
One Academic Year
Campus
Auckland CBD
Delivery
In class / blended
Credits
120
Work placement
80 hours
Programme overview
Do you enjoy being creative, analysing behaviours and telling stories through media? NZSE’s in-demand Graduate Diploma in Integrated Marketing Communications equips you with a suite of transferrable skills that are crucial in modern marketing to ignite your future career success.
By applying marketing strategy theory to team-based work and industry projects, you’ll gain well-rounded practical experience to make informed business decisions that benefit all types of professional organisations including SME, NGOs, Māori and Pacific businesses and wider global communities.
Start date by campus
Start Date
End Date
- TBC
- TBC
What you study
Integrated Marketing Communications combines marketing and business with advertising and public relations – enabling you to promote key messages through multiple aligned strategies that are amplified through several channels. Led by engaged tutors with extensive experience, you’ll receive mentoring and will be connected to industry work opportunities. During this programme, you will learn:
- Data Collection and Analysis
- Services Marketing Management
- Entrepreneurship and New Venturuing
- Emerging Trends and Technologies in IMC
- Digital Marketing
- Brand Management
You will also complete a capstone project, where you can integrate and apply critical thinking, creativity, problem-solving, communications, technical knowledge, research, and interdisciplinary skills gained throughout the graduate diploma programme to solve a real-world problem.
Career opportunities
- Communications Analyst
- Marketing Analyst
- Consumer Marketing Coordinator
- Rebranding Assistant
- Digital Marketing Coordinator
- Web Content Creator
- Sales Development Representative
- Social Media Specialist
- Customer Insights Analyst
- Marketing Strategist
Entry requirements
- Applicants must hold a relevant and recognised Degree Level qualification equivalent to at least 360 credits at NZQA Level 7 or equivalent. Applicants aged 20 years or above who have not met the General Admission and Entry Requirements may be eligible for special admission. Talk to us if you want to know more.
- Applicants must hold a relevant and recognised Degree Level qualification equivalent to at least 360 credits at NZQA Level 7 or equivalent. Applicants aged 20 years or above who have not met the General Admission and Entry Requirements may be eligible for special admission. Talk to us if you want to know more.
- International English Language Test System (IELTS) Academic score of 6.0 with no individual band score lower than 5.5; or equivalent
- Hold a valid study visa
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